Wieden + Kennedy London has tapped into our love of a quirky cat film for its latest ad for Cravendale, which is the first spot for the milk brand since it dropped its Cow, Pirate, and Cyclist characters.
The ad, which is directed by Ulf Johansson and features post from MPC, imagines a world where cats have evolved to have opposable thumbs. Judging by the film below that’s been doing the rounds lately, that day may not be long off.
Agency: Wieden + Kennedy London
Creative directors: Sam Heath & Chris Groom
Creatives: Hollie Sayers & Freddie Powell
Director: Ulf Johansson
Production company: Smith and Jones Films