For the release of their new album, The Future is Medieval, UK band Kaiser Chiefs have collaborated with Wieden + Kennedy London to create a website that allows fans to design their own album cover and bespoke selection of tracks, and even make money from their creations…
The site, kaiserchiefs.com, features a series of ‘machines’ that users interact with to create their own album. First up, you’re invited to choose the tracks that you want to feature on your album, by plugging wires into a weird selection of objects that each represent a song:
Once your song choices are complete, you then move along to the ‘artwork creator’, where you can pick from a range of images and backgrounds to create your individual cover. Here are some we made earlier:
Once completed, you can purchase your album (for £7.50), and are then given the option to sell your bespoke version of The Future is Medieval via the Kaiser Chiefs site. For each copy of your individual album that is sold, you will receive £1 in commission. The site also offers blog banner ads and posters for you to promote your particular cover/playlist via your own website/blog etc. The band will then reward ‘super-sellers’ with special prizes announced later on Facebook and Twitter.
The film below shows how one lucky fan, Alex, had a chance to create his individual album for the site, analogue style:
Go to kaiserchiefs.com to make your own.
CR in Print
Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.
The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.