Creative Futures 2007

This year’s Creative Futures as illustrated for our latest issue by Miles Donovan
For nearly 20 years, CR has been giving the next generation of talented creatives an important shove in the right direction, thanks to our Creative Futures scheme. But this year, for the first time, we’ve done away with any categories: with the way in which people work today, it seems increasingly meaningless to define them so narrowly. Indeed, the unifying theme between all our winners this year is that they unashamedly try their hand at a range of disciplines, whatever suits the project. All six of our nominees for 2007 were chosen by the CR editorial team and their work makes up a 25-page special in our latest issue (Jan 08, out now). What follows is a preview of each of our winners this year. We hope you enjoy their work…

Creative Futures cover
This year’s Creative Futures as illustrated for our latest issue by Miles Donovan

For nearly 20 years, CR has been giving the next generation of talented creatives an important shove in the right direction, thanks to our Creative Futures scheme. But this year, for the first time, we’ve done away with any categories: with the way in which people work today, it seems increasingly meaningless to define them so narrowly. Indeed, the unifying theme between all our winners this year is that they unashamedly try their hand at a range of disciplines, whatever suits the project. All six of our nominees for 2007 were chosen by the CR editorial team and their work makes up a 25-page special in our latest issue (Jan 08, out now). What follows is a preview of each of our winners this year. We hope you enjoy their work…

POPEL COUMOU

Photographer Popel Coumou assembles two dimensional models of rooms and spaces using cloth, paper and clay. She then lights her compositions using natural daylight and a couple of projectors, photographing the results to create these startling images.

PC-2004
Untitled, 2004

PC-2005
Untitled, 2005

PC-2007
Untitled, 2007

SAM AKESSON & TOMAS MANKOVSKY

Creative team Sam Akesson and Tomas Mankovsky from Fallon have worked on campaigns for Orange, Radio 1 and were also behind the recent Sony Walkman ad that saw 128 musicians gathered together to each play one note of a score composed by Peter Raeburn:

KATE MOROSS

Designer and illustrator Kate Moross has worked on a wide range of clients – from various club promoters to Dazed & Confued and Cadburys. Her work often incorporates bright colours, hand-lettering and isometric patterns and she has recently started her own record label, Isomorph.

Sick
Sick of Nature poster

Sony
Sony Walkman ad

Mucha
Mucha Marcha poster

DIGITAL CLUB

Marc Kremers and Tommi Eberwein of digital studio Digital Club left Hi-ReS! in 2007 and have since worked together on projects for MTV and Sony, among others. Their personal web projects continue to evolve alongside their commissioned work and projects like As-Found have helped fuel their creative process.

AsFound
From As-Found

Build
From Build’s website

Sony
From Sony’s Bravia website

DAVID O’REILLY

Filmmaker and animator David O’Reilly has worked on various projects with Shynola, Studio AKA and Hammer & Hongs and is now signed to production company, Colonel Blimp. Here’s his video for Venetian Snares’ track, Szamar Madar:

ROEL WOUTERS

Amazingly, filmmaker and designer Roel Wouters often shoots his films in just one take. For the band, zZz, Wouters filmed gymnasts trampolining and referenced numerous “editing” effects, including the dreaded multi-colured spinning wheel known all too well to Apple users:

All six of this year’s Creative Futures are profiled in detail in the new issue, alongside many more of images of their work.

More from CR

Digital Club

Born Marc Kremers: 14.06.77, South Africa; Tommi Eberwein: 24.07.76, Offenburg, Germany. Education Marc: Natal Technikon, South Africa, self-taught. Tommi: Ecal School of Art and Design, Lausanne, Switzerland. Based London. Work history Hi-Res! (June 2003–April 2007). Contact marc@thedigitalclub.net, tommi@thedigitalclub.net, thedigitalclub.net

A Taste of Honey

For those agencies and clients that are still nervously dipping their toes into digital media and branded content, wary of its true value, a new website launched this month by US ad agency Droga5 and production company Smuggler seriously ups the ante

Flashing Lights

Andy Polaine is inspired by the more creative direction of 2007’s Flash on the Beach event

We Coded S4C’s Voice-Responsive Idents

The latest batch of live action idents for Welsh channel S4C by Proud Creative all feature elements which respond to the voice of the channel’s announcer – thanks to 12 months of research and development, not to mention the code-writing skills of directors Minivegas.

Senior Creative Designer

Monddi Design Agency