Stills from Digital Club’s film, Mare Street E8, which the duo created using their Creative Futures bursary
For almost 20 years, Creative Review has been encouraging the next generation of talented creatives through our annual Creative Futures scheme in which we celebrate the promise of a selection of emerging talent in visual communications.
This year’s crop of Futures were selected by the CR editorial team – our only criteria were to find individuals or teams who we feel have an extremely bright future ahead of them and who are indicative of the future direction of the industry.
Just before Christmas, each of our selected Futures gave a talk at one of three Creative Futures events. We invited everyone coming along to the talks to bring a piece of work with them – an image, some text, even a piece of music. We then asked each of our Futures to produce a new piece of work responding to the experience of being selected for the scheme, giving their talk and to the work brought along. These projects were funded by a bursary provided to each Future by CR and PlayStation. Over the next few days we will be posting up the resulting pieces of work – below is Digital Club’s animation…
As Hingston Studio’s type-led identities for the Serpentine and the V&A greet the general public, the designer talks to us about the importance of creating designs that give institutions flexibility in these times
Car brands have spent years, and millions, shoring up our reliance on petrol and personal vehicles, but change is arriving fast. Can a new wave of design and branding persuade us to move to greener forms of transport?
Polly Nor creates striking, satirical drawings of women and their demons. We speak to the illustrator about her up-and-down career journey, the perils of imposter syndrome, and using art as an emotional release
During lockdown, Marina Willer and Stuart Watson turned their house into a home for painting, doodling, monster-making and music. Here they talk about being creative as a family, and why making work for pure pleasure is essential
The pandemic has been the catalyst for all of us to reassess our relationship with travel. As the world slowly begins to reopen, we speak to the travel brands that are shaping what our holidays of the future might look like
Jump is responsible for the titles of some of the UK’s biggest TV entertainment and sports programmes. Here two of its co-founders look back on a turbulent 25 years in the industry, and what it takes to make a successful creative business
As part of our series on creative businesses set up during the pandemic, we speak to Foundation, the auction platform for digital art and NFTs about how their digital-first approach is working for them
As the Tokyo Olympics approaches, we look back at one of the more controversial Olympic identities, Wolff Olins’ London 2012 branding, which prompted a storm of press and public opinion. CEO Sairah Ashman and chairman Brian Boylan remember the project
We look at the creative ways in which fast food brands are appealing to our tastebuds and standing out in a saturated market – from piggybacking off the vegan movement to embracing the allure of nostalgia
Despite the dominance of digital, the humble sketchbook is still a vital tool in making creative work. Here, we speak to three creatives about how working in a sketchbook is an important part of their process and also their favourite books to work in
The photographer and director has injected striking palettes into fashion photos, celebrity portraits, vibrant ads and her feature-length debut, Emma. She talks to us about navigating these different arenas and building worlds through music and colour
In an age of turbulence, brands are seeing the benefits of a localised approach over a global one. Here, Ben Sillence, strategy director at Lewis Moberly, explores what this may mean for designers and creatives
The director and former Wieden + Kennedy creative director looks back on the lessons he’s learned about peeling back the ‘veneer’ of advertising to make people laugh, cry, and truly believe in what they’re watching
The letters are addressed by the children to their older selves, and detail the world that they’d like to see in the future. The project, which will appear on billboards in the UK, is created to mark the one-year anniversary of George Floyd’s murder
In today’s complex media landscape, creatives are often expected to work across multiple mediums. CR speaks to those who’ve broadened their practice to understand the benefits and challenges of the multi-disciplinary life