Creative Futures Revisited: Creature’s Ben & Stu

As part of our 40th birthday celebrations, CR is revisiting the alumni from our Creative Futures scheme, which ran for nearly 30 years. Here, we chat with creative duo Ben Middleton and Stu Outhwaite-Noel, who were featured in 2005

Advertising creatives and CCOs Ben Middleton and Stu Outhwaite-Noel first met at Bucks New University around 20 years ago and they’ve been creative partners ever since.

Their first joint venture was at London-based ad agency Mother. After securing full-time positions, the pair worked all hours creating work that aimed to break the rules. In 2005, two years into agency life, one project in particular caught the attention of CR and led to the duo being featured in the Creative Futures scheme.

The project was a campaign for the Observer Music Monthly Magazine. “It was called From Abba to Zappa and featured a Dick Bruna-inspired alphabet of musicians and bands from across the ages,” Middleton and Outhwaite-Noel tell us. “Russian girl duo Tatu aside, we think it still stands up. It’s probably one of the best things we’ve made, and the past 15 years have been spent trying to stay at that standard.”

Top: Anchor butter Christmas ad, 2015; Above: From Abba to Zappa ad for the Observer Music Monthly Magazine, 2005