Creative Leaders 50: In-house innovation

CR has just released its Creative Leaders 50 list, recognising those in the UK and EU creative industries that we believe are driving change through creativity. Here we highlight those who are working in-house


Being a creative working in-house at a brand or company comes with unique opportunities and challenges. Where once it may have been seen as an unusual choice for a creative, going in-house is becoming an increasingly desirable option for many.

This is a topic that Creative Review has been covering in depth lately: you can read all of our in-house articles here.

Our Creative Leaders 50 list, which is created annually in partnership with Workfront, features in-house creatives operating in sectors ranging from finance to food and drink, fashion to furniture. See more info on those working in-house on this year’s list below:

Vivi Schlägelberger, Creative Lead at LEGO Agency In 2011 Schlägelberger was hired by the LEGO Agency as a creative lead to develop new and engaging campaigns for kids across the globe. She has since gone on to build up an innovation team, and also heads up a story team developing long form content and TV series. This year she became the creative lead on all global campaigns for LEGO.

Vivi Schlägelberger


Jason Beckley, Chief Brand Officer at Clarks Since joining Clarks in 2015, Jason Beckley has successfully built on the 193-year-old shoe manufacturer’s reputation as a British heritage brand, while also helping to reinvent its classic designs such as the Wallabee and Desert Boot to appeal to new wearers.

Jason Beckley


Jeremy Lindley, Global Design Director at Diageo Jeremy Lindley is responsible for Design across Diageo’s current brands and new products worldwide. He is a Fellow of the Royal Society for the Arts, Board Director of the Design Business Association and part of the Design Commission that advises the UK government on design policy.

Jeremy Lindley

Marcus Engman, Head of Design at IKEA Marcus Engman was born and raised in Älmhult, Sweden, where he started working part-time at the IKEA store on the weekends. He then worked his way up, eventually becoming Head of Design in 2012.

Marcus Engman


Jo Jackson, Chief Creative Officer at Jo Jackson heads up the design studio in London, overseeing everything from brand strategy and advertising through to retail, social and advocacy campaigns. She also co-founded Beyond the Valley – a London boutique that helped launch the careers of over 300 emerging designers.

Jo Jackson

Linda Hewson, Head of Creative Direction at Selfridges Linda Hewson has occupied several roles at Selfridges since she joined the company in 2001. She started out as a Visual Merchandising Manager for the London store, then led the windows team before becoming Head of Creative Direction for the business.

Linda Hewson

Clive Grinyer, Premier Design Director at Barclays UK Clive Grinyer leads a Service Design team at Barclays, using a variety of design processes to deliver improvements in customer experience for its customers as well as teaching Service Design at the RCA.

Clive Grinyer

Meet all our Creative Leaders 50 here