In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Grey London’s Caroline Pay explains her process
Slides in the office and wellbeing workshops aren’t going to cut it anymore. We speak to design studios taking a more considered approach to mental health
McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today
We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z
The photographer and filmmaker’s exhibition at the ICP in New York celebrates the multifaceted nature of his practice over the course of nearly seven decades
Minimalism is the go-to design route for many brands. But by taking this safe option, they could be missing the opportunity to really stand out, says monopo London creative director Melanie Hubert-Crozet
The Manchester-based artist tells CR how embracing the element of chance, and stopping the endless quest for perfection, restored her love of illustration and gave her work a new lease of life
We speak to the studio’s CEO, Carsten Wierwille, about its journey from being founder-run to becoming an Employee Ownership Trust, and how it hopes to inspire other creative businesses to do the same
The humble billboard is evolving as creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. Here, Alex Wilson, ECD at brand experience agency Amplify, examines what they offer for brands
We chat to VFX wizards ILM and director Baillie Walsh about making ‘Abbatars’ come to life, creating visual ‘short stories’ from Abba hits, and more
Over 30 years in the making, the new Elizabeth line in London is a herculean feat of engineering, architecture and, of course, design. We speak to TfL’s head of design, Jon Hunter, about how it will change the face of transport in London and beyond
Founder Tom Kay tells CR how he went from persuading bank managers to take sustainability seriously to running a much-loved clothes brand with a mission to get more of us to connect with the sea
&Walsh’s branding for the wine subscription service strives to shake up the stuffy world of wine
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity
Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers
Charles & Ray Eames didn’t just create iconic pieces of design – they thought of themselves as ‘tradesmen’ whose job was to create better, longer-lasting products. Llisa Demetrios, Eames Institute chief curator and granddaughter of the pair, discusses what we can learn from them
The brand, which leapt to fame after an appearance in Sex and the City in the 90s, has a new identity as it announces growth plans
Traditionally, creative communities have formed organically — but development companies believe that infrastructure and a ‘build it and they will come’ approach can be just as vital as following the hip crowd
In just six years, photographer Campbell Addy has carved a distinctive place within the fashion industry. Here he talks to Gem Fletcher about his new book Feeling Seen and the importance of friendship, community and intimacy in his work
