CR: Do you use any tools and techniques that help you come up with ideas? Are there any things that you use if you are stuck?
I don’t think I am a fan of techniques because I think that tries to make it a science, which I am not sure it is. For me, visual stimulus is the key: going to lots of exhibitions, reading lots of books. Going to see designers talk, artists talk, writers talk. Watching lots of films, listening to lots of music. I think all of that stuff feeds in. I don’t think there is a short cut to doing all of that. If you don’t do that, the work isn’t going to have a broad enough view.
Join our community
This article is available to subscribers only. Sign up now for your access-all-areas pass.
Got a question?
+44 (0)20 7292 3703 or email@example.com