Creative Pioneers: Jim Sutherland on how he measures success

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, responding to briefs, their creative process and more

Designer Jim Sutherland, founder of Studio Sutherl& speaks to us about what sort of creative briefs he finds inspiring and what makes a poor brief. Plus he sheds light on his creative process, and how he measures the success of the creative work his studio produces.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire