Creative Pioneers: Jim Sutherland on how he measures success

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, responding to briefs, their creative process and more

Designer Jim Sutherland, founder of Studio Sutherl& speaks to us about what sort of creative briefs he finds inspiring and what makes a poor brief. Plus he sheds light on his creative process, and how he measures the success of the creative work his studio produces.

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