Creative Pioneers: Michael Johnson on whether creativity can be taught

In this video series we speak to creative leaders about their approaches to commercial creativity, how they respond to briefs, deal with clients, lead a team and more

Designer Michael Johnson, founder of design studio Johnson Banks discusses his definition of creativity, what makes a creative genius and if he thinks creativity can be taught.

Plus he reveals some insights on the creative process used by his team.

Latest from CR

More from CR

The Monthly Interview: Jessica Hische

In our latest monthly interview we speak to designer and illustrator Jessica Hische, who has built a hugely successful career spanning commercial work, books and even retail. Here, she reflects on her life and work and how the industry has changed during her career

Is the advertising industry rigged?

House of Oddities was set up to challenge the more problematic elements of the traditional agency model. We speak to its founders about why they think the odds are still stacked against small indie agencies

A deep dive into the complexity of brand purpose

Nick Asbury’s new book examines how brand purpose intoxicated the marketing world, and the negative impact he feels it has wrought. Here he introduces the book’s central themes and implores us all to think differently about the trend

Accessibility and Creativity

We explore how the worlds of design, advertising, gaming and illustration are responding to accessibility needs

Adam Morse on his journey to directing

Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent