Creative Pioneers: Michael Johnson on whether creativity can be taught

In this video series we speak to creative leaders about their approaches to commercial creativity, how they respond to briefs, deal with clients, lead a team and more

Designer Michael Johnson, founder of design studio Johnson Banks discusses his definition of creativity, what makes a creative genius and if he thinks creativity can be taught.

Plus he reveals some insights on the creative process used by his team.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire