Creative Pioneers: Michael Johnson on pitching and strategy

In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty discuss how they tackle the creative process. Here, Michael Johnson explains how his studio responds to briefs and why strategy is growing in importance

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week