Creative Pioneers: Michael Johnson on how to have the right idea

In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Michael Johnson discusses the creative process at johnson banks and the role of the ‘hive mind’

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CR’s first online training programme, Mastering Creativity, will help unlock your creative potential, whether you are a professional creative, designer or commissioner of creative work. Additional expert insight for the course is provided by our five Creative Pioneers – Sir John Hegarty, Caroline Pay, Jim Sutherland, Zia Zareem-Slade and Michael Johnson. Video interviews with each of them are available as part of the course material but in this series of articles we are giving you a taste of that content.

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