Creative Pioneers: Sir John Hegarty sheds light on his creative process

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, writing and responding to briefs and more

Sir John Hegarty, co-founder of the agency BBH, discusses his approach to dealing with clients and the tension between expressing yourself and serving a client’s interests.

He also sheds light on his creative process.

CREATIVE DESIGN MANAGER

Leeds, West Yorkshire

GRAPHIC DESIGNER

Farnham, Surrey

PRODUCT DESIGNER

United Kingdom