Creative Pioneers: Sir John Hegarty sheds light on his creative process

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, writing and responding to briefs and more

Sir John Hegarty, co-founder of the agency BBH, discusses his approach to dealing with clients and the tension between expressing yourself and serving a client’s interests.

He also sheds light on his creative process.

SENIOR DESIGNER

Kings Cross, London

SENIOR ARTWORKER

England, London