Creative Pioneers: Zia Zareem-Slade on briefs and pitches

Our Creative Pioneers series looks at key aspects of the creative process. Here Fortnum & Mason’s Customer Experience Director Zia Zareem-Slade explains how she briefs her creative partners and why being arrogant in a pitch is never a good idea

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

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PRODUCT DESIGNER

Farnworth, Lancashire

SENIOR GRAPHIC DESIGNER

London (Central)