Creative Pioneers: Zia Zareem-Slade on briefs and pitches

Our Creative Pioneers series looks at key aspects of the creative process. Here Fortnum & Mason’s Customer Experience Director Zia Zareem-Slade explains how she briefs her creative partners and why being arrogant in a pitch is never a good idea

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex