Creative Pioneers: Zia Zareem-Slade on briefs and pitches

Our Creative Pioneers series looks at key aspects of the creative process. Here Fortnum & Mason’s Customer Experience Director Zia Zareem-Slade explains how she briefs her creative partners and why being arrogant in a pitch is never a good idea

WRITER

Worthing

CREATIVE DESIGNER – BRAND

Maidenhead, Berkshire