Creative Pioneers: Zia Zareem-Slade on collaboration and the creative process

In this series, Jim Sutherland, Caroline Pay, Michael Johnson, Zia Zareem-Slade and Sir John Hegarty explain how they approach the tricky task of coming up with an idea. Here, Zia Zareem-Slade explains how she gets the best out of the designers and creatives who work with her at Fortnum & Mason

CR’s first online training programme, Mastering Creativity, will help unlock your creative potential, whether you are a professional creative, designer or commissioner of creative work. Additional expert insight for the course is provided by our five Creative Pioneers – Sir John Hegarty, Caroline Pay, Jim Sutherland, Zia Zareem-Slade and Michael Johnson. Video interviews with each of them are available as part of the course material but in this series of articles we are giving you a taste of that content.

Here, we interview Zia Zareem-Slade, Customer Experience Director at Fortnum & Mason, about how she works with her creative partners.

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

Buy here

PRODUCT DESIGNER

Farnworth, Lancashire

SENIOR GRAPHIC DESIGNER

London (Central)