Why Creativity Matters: Why brands need to unify their marketing, UX, and design

Why Creativity Matters is a new talk series from CR that is free to attend and will take place live from September-December. It will look at how brands and businesses can use creativity and design to survive our changing times

Why Creativity Matters talk series

We at CR would love you all to join us for a new virtual talk series that begins on September 7 at 4pm BST. The series will address the complex landscape for brands today and the many challenges that they face to reach customers.

Creativity and design are key to helping brands provide a coherent experience for customers across everything from their advertising to their UX. In this series of four virtual talks, Creative Review will bring together a number of experts from the industry to discuss what brands need to be thinking about today and how they can use creativity to build a long-term relationship with audiences.

The first talk in the series will address why brands need to join up their design and marketing for maximum success. Creative Review editor Eliza Williams will host the conversation, and will be joined by Taymoor Atighetchi, CEO and founder of Papier; Emma Follett, CCO at Design Bridge; and James Jenkins, COO at B-Reel.

Further talks in the series will look at building a successful in-house team (October); the role of purpose for brands today (November); and how to maintain brand loyalty in changing times (December).

This talk took place on September 7, 2022. It can be viewed on demand by registering here.