The emergence of the major management consultancies as rivals to advertising agencies and design consultancies has been one of the major shifts in the industry in recent years. In 2013, Accenture Interactive acquired the digital consultancy Fjord, adding its service and product design capabilities to its offering. Abbie Walsh was part of the Fjord team at the time of the acquisition and is now Managing Director, overseeing Fjord’s UK office. Prior to working at Fjord, she was at the BBC. Her service design background includes working on the BBC iPlayer – which Fjord helped to develop. Walsh is a strong voice for diversity within Fjord, which she believes is a good step towards tackling unconscious bias in design. In addition to having more than 15 years experience as a designer, Abbie has been a DJ and a journalist at various points in her colourful career.