Alex Breuer joined Guardian News & Media in 2012 as creative director. When he arrived, the group’s design varied from format to format – a result in part of the quick evolution of technology and the early design limitations of tablet and mobile versions of the newspaper.

Breuer directed the redesign of the Guardian’s website and its apps, introducing a colour-coded, modular design language. Last year, the design was unified across all the formats in which the Guardian appears, from an avatar on a social media channel to iterations online and in print. The acclaimed new style is deliberately intended to be dynamic – flexible enough to change tone depending on the time of day and the type of story.

BELOW: Brand posters

Example of a sports spread in The Guardian
Example of a sports spread in The Guardian

Prior to joining Guardian News & Media, Breuer was creative director at Esquire, Men’s Health, FT Weekend Magazine, and digital creative director of The Times. He is committed to evolving the news journalism experience at the Guardian, and is currently exploring multimedia narratives that combine traditional text with film, audio, animation and VR.

Pages from the print version of the Guardian
Pages from the print version of the Guardian
A grab from The Guardian website which demonstrates how the brand uses colour
A grab from The Guardian website which demonstrates how the brand uses colour

theguardian.com