Bethany Koby founded Tech Will Save Us with her husband, artist and maker Daniel Hirschmann, in 2012. She was previously a design director at Wolff Olins and a designer at Fabrica and as CEO, is responsible for driving growth and building the company’s profile.
Tech Will Save Us creates DIY gadget kits which teach users about coding and technology through play and experimentation. Its products are made at a warehouse in Hackney and are now sold online as well as in stores across the US, Europe and Australia.
Great product design and branding has been key to the company’s success – its items are featured in permanent collections at both MoMA and London’s Design Museum.
It also runs educational workshops and recently partnered with the BBC to create the micro:bit, a hand-held computer that is being given out free to every 11-12-year-old in the country. Its latest product is a piece of wearable technology for children that can be programmed to create games, a bike light or even a disco bracelet, which raised over $50,000 in funding in just two days.