Regular CR readers will have noted Gaggio’s recent work for Eurosport  where he drove and coordinated brand strategy and then brought together both internal teams and the external agencies Dixon Baxi and Pentagram to deliver the redesign.

Eurosport new identity
Eurosport new identity

Now a freelance consultant, Gaggio had previously spent eight years at Discovery Communications, latterly as VP Brand and Executive Creative Director. There he led marketing, digital and creative teams across Discovery’s European markets, dealing with 24 brands in 22 territories. Gaggio built the multi-award winning Discovery Creative London – one of the most recognised and awarded in-house agencies in the industry.

Eurosport ads feature close-ups of athletes during gruelling moments or victory
Eurosport ads feature close-ups of athletes during gruelling moments or victory

He is currently completing the Executive MBA programme at the Berlin School of Creative Leadership, exploring the challenges of leading creative organisations.

BELOW: A film by DixonBaxi introducing the new Eurosport identity

doand.co