Jeremy Lindley is responsible for Design across Diageo’s current brands and new products worldwide. Recent projects have included the redesign of Johnnie Walker Blue Label, Tanqueray 10 and the creation of John Walker & Sons Diamond Jubilee, a limited edition of 60 bottles retailing at over £100,000. Prior to joining Diageo, Jeremy was Head of Design for Tesco. He was responsible for design across the portfolio of 19,000 products and for leading the Store Formats and Design teams. His early career was spent working as a design consultant and university lecturer. He is a Fellow of the Royal Society for the Arts, Board Director of the Design Business Association and part of the Design Commission that advises the UK government on design policy.