Jo Jackson heads up the design studio in London, overseeing everything from brand strategy and advertising through to retail, social and advocacy campaigns. Before joining, she was Global Head of Content & Creative Services at Diesel, where she managed internal creative teams, led creative agency relationships and ensured the brand delivered a consistent marketing message on and offline. Prior to going brand-side, Jackson was MD at Protein, where she worked on campaigns, branded content, influencer programmes and communications strategies with Nike, Red Bull Converse, PepsiCo and GAP. She also co-founded Beyond the Valley – a London boutique that helped launch the careers of over 300 emerging designers.