As Unilever’s CMCO, Weed’s role also includes leadership of Unilever’s sustainability agenda and the Unilever corporate brand. Weed dissolved Unilever’s Corporate Social Responsibility department, instead integrating sustainable growth throughout its business under the Unilever Sustainable Living Plan. The plan seeks to double the size of the Unilever business while reducing its environmental footprint and increasing its social impact. In 2016 Weed pledged to stamp out female stereotypes in Unilever ads, promising to challenge “vacuous, blank, agreeable and thin” portrayals of women and move towards non-critical reflections of women in future.