Linda Hewson has occupied several roles at Selfridges since she joined the company in 2001. She started out as a Visual Merchandising Manager for the London store, then led the windows team before becoming Head of Creative Direction for the business. Linda also instigates collaborations and projects with well-respected and up and coming creative talent who partner with Selfridges to create something new and exclusive. Recent examples include collaborations with the ICA in the Old Selfridges Hotel, and partnering with Crossrail on the Culture Line project which has commissioned artist Darren Almond to create a large-scale public art piece for Bond Street station, launching at the end of 2018.