The Gentlewoman has become a unique force in contemporary magazine publishing. Since 2010 it has celebrated “modern women of style and purpose” and through the quality of its writing and design it is resolutely, as Martin has said, a magazine for “actual readers”, a far cry from the traditional fashion glossies. Online, supports a community of engaged readers and promotes ‘real life’ activities and events, even a running club. Martin’s knowledge of women’s magazines, combined with her editorship of the innovative for seven years, means she is able to look back as well as forward to find inspiration for her growing readership.