Combining PR, product placement, brand collaborations, experiential marketing, digital and social media, Exposure has always seemed like an agency ahead of its time. When Raoul Shah launched the company in London in 1993, he saw the potential of connecting brands to the right people, places and events to build both awareness and reputation – the power of social networking before social networks existed.
One early success was the launch of Levi’s Engineered jeans in 1999 while Sole Provider for Nike, a touring exhibition on the brand’s history in basketball, was one of the first major examples of the kind of ‘immersive’ brand experiences that are now common. Exposure now also has offices in New York and Tokyo and works with brands such as Levi’s, Nike, Coca-Cola, Dr. Martens, Barbour, Netflix, Uniqlo and Converse.
Shah has consulted for charity and members’ club The House of St Barnabas and lectures in brand communications at the University of Manchester, the London College of Fashion and the London College of Communications. He was a trustee of the British Council for six years until 2014, a member of the Promote London Council for the Mayor of London between 2009 to 2011, and has been part of the advisory board for the London Design Festival since 2014.