Rémi Babinet founded BETC in 1994 and the advertising network now has agencies in Paris (both BETC Paris and Rosapark), London, São Paulo and Los Angeles. BETC is renowned for its creative approach, working with clients including Air France, evian, Lacoste and Canal+. BETC is a patron of the Paris Philharmonic and the Museum of Immigration, and is a leading force in the development Greater Paris.The agency created the campaigns for Paris’ winning candidature for the 2024 Olympics and will work on all future creative strategy. Babinet’s creative vision stretches beyond advertising too, as evidenced in BETC’s expansive Paris space, Les Magasins généraux de Pantin, which serves as workspace, art gallery and cultural hub for the city.