Great digital experiences do not have to be confined to the computer screen or mobile. Ross Phillips has spent much of his career exploring the potential of digital to create playful, engaging, meaningful experiences via interactions that go beyond keyboard and mouse.

Starting his career with designer Malcolm Garrett at AMX, Phillips worked on early enhanced CDs, viral games, mobile content delivery and interactive television for a range of clients.

BELOW: Dalziel & Pow’s interactive installation at the Retail Design Expo

After an MA in Hypermedia at Westminster he moved to Fabrica, Benetton’s Communication Research Center, where he worked with the late, great Andy Cameron. Among the projects he worked on there were interactive installations for Benetton Megastores; IN/OUT: a CD-ROM of sound toys published by Benetton and ‘UNITED PEOPLE’, a kiosk that allowed users from all over the world to send and receive video messages from a Benetton store.

After Fabrica, Phillips became head of interactive and later creative director of Nick Knight’s SHOWstudio working on online and location-based installations and fashion film, including Taking Liberty’s, an installation in the window of Liberty, Regent St, and Tokyo Style Clashbased at the Beams Superstore in Tokyo – much of the work was shown during SHOWstudio:Fashion Revolution at Somerset House, London, in 2009.

BELOW: 2009 Decode show at the V&A Museum in London.

Following his time at SHOWstudio he worked on a range of commercial and artistic commissions including site-specific installations for Nokia and Jimmy Choo, Mirror Mirror with for Topshop and Read Aloud at the National Media Museum as well as work for Mulberry and Selfridges, where he worked on the refit of their Womenswear department alongside directional audio signage, interactive windows, treatments for online campaigns and an exploration of how Selfridges should be using digital to engage customers both on and offline. He also had work included in the 2009 Decode show at the V&A Museum in London.

BELOW: Dalziel & Pow for Primark, Madrid

Phillips formerly headed up the digital offer at Dalziel & Pow, working with his team to create engaging, playful and practical solutions for brands. He recently joined startup SPYSCAPE as Creative Director.