Sally Campbell founded the production company Somesuch in 2010 alongside Tim Nash and Nick Gordon. The company boasts some of the most significant directing talent working in ads and music videos today, including Daniel Wolfe, Kim Gehrig and Aoife McArdle. As well as developing McArdle’s commercial work, Campbell also produced her debut feature, Kissing Candice. Campbell started her career in advertising, working at WCRS and BBH, before moving to production, spending ten years at Academy Films, first as a producer then as joint MD. She has championed female talent at Somesuch, across both its roster and its management team.