Evans’ eclectic career in advertising marks him out as one of the more adventurous agency creatives on the UK scene. In 1999, he co-founded Mook, one of the first wave of pioneering digital agencies. Spells at SapientNitro, Being and TBWA (as ECD) followed as well as a 10-month stint as Brand Communications Director at clothing brand Jack Wills. But it is Evans’ involvement in the world of connected products that earns him his place in our 50. He is Founder of BleepBleeps, a beautifully designed family of IoT products designed to make parenting just a little easier. Included in the range is Suzy Snooze, a colourful sleep companion that uses data and digital tech to help children get a better night’s sleep.