Few brands have expanded as successfully into content as LEGO. Vivi Schlägelberger has worked in the Danish advertising industry for 20 years. In 2011 she was hired by the LEGO Agency as a creative lead to develop new and engaging campaigns for kids across the globe. She has since gone on to build up an innovation team, and also heads up a story team developing long form content and TV series. This year she became the creative lead on all global campaigns for LEGO.