Zia Zareem-Slade’s role has seen her influence all aspects of Fortnum & Mason, from packaging to a major redesign of its website and the transformation of its restaurant. She has introduced many playful touches to the brand through the use of design and creativity, and even hosted a major British art exhibition at its Piccadilly store, to coincide with Frieze Week in 2016. Prior to Fortnum’s, Zareem-Slade created multi-channel and digital experiences for brands including Selfridges and John Lewis.


Packaging for Fortnum & Mason’s Chocolate Library by Otherway London
Design Bridge’s packaging for Fortnum & Mason’s core biscuit range