How should brands show up on social?

Once seen as an add-on to a campaign, social media is rapidly proving central to a brand’s communications. In the latest episode of our podcast Creativity Sucks!, we examine how to navigate the social wild west

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Savvy brands are increasingly recognising that social media is no longer a ‘nice to have’ but is in fact the main event for engaging audiences. But the worlds of Meta, X, TikTok et al are also volatile, subject to political headwinds, and constantly in flux.

So how can brands be successful in these spaces? This is the topic of the latest episode of CR’s podcast Creativity Sucks!, where three experts share their insights with host Eliza Williams. They are: Charlie Cottrell, executive editorial director at We Are Social in London; Jason Mitchell, co-founder and CEO at Movement Strategy, based in LA; and Thomas Walters, co-founder and Europe CEO at Billion Dollar Boy.

Jason Mitchell, Charlie Cottrell, Thomas Walters

In a wide-ranging chat, they offer their opinions on what content works on social for brands; how to make the ever-changing nature of these platforms work for you; plus how to work with creators. You can listen to the episode below, or wherever you get your podcasts.