The topic that causes more discussion than any other among Creative Review’s readership is branding and logo design. Despite much of our audience working in the design and creative industries, and presumably understanding what is involved in creating a new piece of identity work, responses can be savage, and often quite personal.
It is with these reactions in mind that we have chosen the title of the first episode of the new series of CR’s podcast Creativity Sucks!, which poses the following question: are rebrands worth the money?
To debate this, and the state of logo and branding design in general, host Eliza Williams is joined by three esteemed guests from the industry: JKR’s Lisa Smith, Pentagram’s Marina Willer, and Not Wieden+Kennedy’s Adam Rix, who all share their own – sometimes painful – experiences of launching new brand identities.
Listen to the conversation below, or wherever you receive your podcasts. And if you enjoy the show, please like and share, it really helps!