Craft is the special sauce that can elevate an ordinary piece of work into something truly special and memorable. It might come in the form of photography, direction, illustration, writing, special effects and more.

Yet despite its proven impact, craft seems under fire at the moment, as budget cuts have slowed investment in this side of advertising and design. And then there is the arrival of AI, which is already infiltrating the industry.

To discuss all this and more, we’ve gathered three experts to join host Eliza Williams on the podcast: Jaki Jo Hannan, head of print production and experiential at adam&eveDDB ad agency; Orlaith Wood, creative director at Reed Words; and Sam Walker, director with Pulse Films as well as ECD at Uncommon Creative Studio.

You can listen to the episode below, or wherever you get your podcasts. If you enjoyed it, please share and subscribe.

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