JWT London has created this unusual ambient campaign for Crunchy Nut Cornflakes. In an attempt to tempt customers to keep eating the cereal in autumn (sales traditionally drop off over the winter months as people switch to hot breakfasts), pavement artist Jon Hicks drew Kellogg’s bowls around London, before sweeping autumn leaves into them to emulate the cornflakes. Click through to see more images of Hicks making the drawings.
What's the story?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town
The Annual 2018
The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.