Crunchy Nutters

Crunchy Nut Cornflakes ambient campaign, agency: JWT London, art director: Mark Norcutt, copywriter: Laurence Quinn, illustrator: Jon Hicks, photographer: Mike Russell
JWT London has created this unusual ambient campaign for Crunchy Nut Cornflakes. In an attempt to tempt customers to keep eating the cereal in autumn (sales traditionally drop off over the winter months as people switch to hot breakfasts), pavement artist Jon Hicks drew Kellogg’s bowls around London, before sweeping autumn leaves into them to emulate the cornflakes. Click through to see more images of Hicks making the drawings.

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