Crunchy Nutters

Crunchy Nut Cornflakes ambient campaign, agency: JWT London, art director: Mark Norcutt, copywriter: Laurence Quinn, illustrator: Jon Hicks, photographer: Mike Russell
JWT London has created this unusual ambient campaign for Crunchy Nut Cornflakes. In an attempt to tempt customers to keep eating the cereal in autumn (sales traditionally drop off over the winter months as people switch to hot breakfasts), pavement artist Jon Hicks drew Kellogg’s bowls around London, before sweeping autumn leaves into them to emulate the cornflakes. Click through to see more images of Hicks making the drawings.


Crunchy Nut Cornflakes ambient campaign, agency: JWT London, art director: Mark Norcutt, copywriter: Laurence Quinn, illustrator: Jon Hicks, photographer: Mike Russell

JWT London has created this unusual ambient campaign for Crunchy Nut Cornflakes. In an attempt to tempt customers to keep eating the cereal in autumn (sales traditionally drop off over the winter months as people switch to hot breakfasts), pavement artist Jon Hicks drew Kellogg’s bowls around London, before sweeping autumn leaves into them to emulate the cornflakes. Click through to see more images of Hicks making the drawings.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000