CS Shanghai 2: The Slaughterhouse

Across the road from the Creative Social Shanghai event, where I’m blogging from this week, is a 1930s abattoir which has just been converted into a shopping and entertainment complex. Inside, now that the blood and gore has been washed away, it’s spectacular…

Across the road from the Creative Social Shanghai event, where I’m blogging from this week, is a 1930s abattoir which has just been converted into a shopping and entertainment complex. Inside, now that the blood and gore has been washed away, it’s spectacular…

There’s an American Apparel store, a shop selling Macs and a fancy wine bar on the ground floor, with a restaurant on the third floor. More space will be taken up by design studios, ad agencies etc

The walkways inside are where the animals were led up to their grisly end

All over the world, buildings like this with utilitarian pasts are being redeveloped, often to be used by design studios, ad agencies or other creative companies, but what will be the architectural legacy of our generation? Old Billingsgate market and old Covent Garden market in London have been reinvented as entertainment venues – new Covent Garden and new Billingsgate are both featureless tin sheds that will have fallen down in a hundred years. So what will we leave behind for future generations? Where will the studios, artists and agencies a hundred years from now make their homes?

More from CR

Charity Ads: A More Mature Approach?

Kids Company by AMV.BBDO. Art direction/ design: Paul Cohen. Copy­writer: Mark Fairbanks. Photography: Thom Atkinson
The unscrupulous among the advertising community have often tended to look upon charity accounts less as an opportunity to help those in need and more as a chance to help themselves. Is a more mature approach emerging?

Pete The Meat Puppet And More Nice Work

Pete The Meat Puppet film for Diesel, directed by Legs. Agency: Farfar, Stockholm
Here is a selection of the more interesting advertising work that has passed under our noses at CR of late. First up is a frankly bizarre film that is one of a series of shorts that feature on this new Diesel website. New York/LA directing team Legs are behind all the films, including Pete The Meat Puppet, which features one of the catchiest songs we’ve heard on an ad for a long time. Yet somehow it seems unlikely that this song will make it into the charts.

Ooh, Zoetropes

Sheesh, Zoetropes eh, you wait for ages to see one then two come along at once. While Fallon is reportedly basing its next Sony Bravia spot around a real-life zoetrope built in an Italian square, Poke has created this virtual version for Topshop…

Great New Videos

Running With The Beast by zZz, by Roel Wouters
Here’s a selection of some of the most interesting new videos that have passed through CR Towers of late. First up, Roel Wouters courts controversy in his latest video for zZz, for new track Running With The Beast. (Warning: some viewers may find this film upsetting.)

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London