D&AD 50: 1967 Chemstrand

To mark its 50th birthday, D&AD is delving into its archive to highlight significant pieces of work that have featured in the awards. We will be publishing one a week. This time, we have a press ad from the 1967 annual written by a promising young copywriter named Charles Saatchi

To mark its 50th birthday, D&AD is delving into its archive to highlight significant pieces of work that have featured in the awards. We will be publishing one a week. This time, we have a press ad from the 1967 annual written by a promising young copywriter named Charles Saatchi

Chemstrand was a company making synthetic fibres, owned by Monsanto. Here’s an old commercial for the ‘makers of fine nylon yarn’.

And this 1967 commercial from CDP for Chemstrand’s Acrilan brand was also written by Saatchi

The print ad was, apparently, selected from the 1967 D&AD Annual for its ‘ahead of its time’ art direction. The ad is presented as a Style Weekly magazine story. Though the men pictured appear ordinary enough, the copy reveals them to be the six (made up) most eligible bachelors in the world with an impressive array or (equally made up) achievements. Top left is, for example, “Elsworth J Timberwood. A self-made millionaire at thirteen, Timberwood now controls a financial empire with interests in airlines, railroads, hotels, oil, steel and tobacco.” Number 2, opera lover Georgis Papdopolous, “recently purchased La Scala” thanks to owning 75% of the world’s merchant shipping while number four tops that, being “currently in neogitiation with the United States for the purchase of the Philippines”. All, of course, are wearing Chemstrand clothing.

Here’s how the credits appear in the book

The 67 Annual was designed by Mario Lippa and David Newton with epic cover art by Peter Blake

Related Content

Read the first post on this series, on Barrie Bates’ 1963 A union, Jack! poster, here

And the second post, on Derek BIrdsall’s covers for Penguin books, here

And the third, on the Go to Work on an Egg ad campaign here

And on the 1966 British Rail identity here

 

D&AD’s 50-year timeline of landmark work is here

The 50th D&AD Awards are open for entry until the February 1

 

 

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