Above, clockwise from top left, D&AD-winning work from John Webster (Smash), Marcello Minale (Heal’s), Wieden + Kennedy (Honda), Mark Farrow (Pet Shop Boys)
As part of its upcoming 50th anniversary celebrations, D&AD has identified the designers, studios, ad agencies, creatives, directors and brands who have won the most pencils in its history
On 18 September 2012, D&AD celebrates its 50th Birthday. The organisation is staging a party and awards ceremony, at which the top ranked agencies, studios and people of the last 50 years of D&AD will be recognised with a one-off award.
Ahead of the event, D&AD has worked out the top ten most awarded people and companies in each of the following categories: Ad Agency, Design Studio, Production Company, Brand, Art Director, Copywriter, Designer and Director.
Here they are in alphabetical order:
The Economist ad by AMV.BBDO
Bartle Bogle Hegarty London
Collett Dickenson Pearce
DDB London (including BMP pre 1989 merger)
DDB London (pre 1989 merger)
Saatchi & Saatchi London
Wieden + Kennedy Portland
Wieden + Kennedy UK
Winsor & Newton packaging by Michael Peters & Partners
Carroll Dempsey & Thirkell (including Carroll & Dempsey)
Crosby/Fletcher/Forbes (including Fletcher/Forbes/Gill)
Michael Peters & Partners
Minale Tattersfield & Partners
Alan Parker Film Company
Park Village Productions
Paul Weiland Film Company
Ridley Scott Associates
Tony Kaye Films
London Weekend Television ad by Axel Chaldecott
Sunday Times Magazine cover by Gilvrie Misstear
Michel De Boer
Birds Eye ad by Tony Brignull
Benson & Hedges
Looking down the lists, the first thing that strikes is that, in the individual lists, there is just one woman (the Sunday Times magazine’s Gilvrie Misstear) – a reflection on the industries themselves more than D&AD but we can only hope that if D&AD conducts a similar exercise in 50 years’ time the balance will have been redressed. It’s also a very British list – again, this would probably look very different in 50 years as D&AD has become far more international in scope in recent times.
Elsewhere it’s a mix of the usual suspects with a few names who will be unfamiliar to younger readers. The ad agency list is confused by all the mergers and reorganisations that have taken place over the last 50 years while the design studios tend toward the heavy-hitters of the 80s. Both can be skewed by the dominance of one or two multi-award-winning pieces of work.
And of course we have to recognise that this is not just a list of those who have won, but also of those who have entered. While the ad lists are a pretty fair reflection of the great and the good of the UK advertising industry, there are a lot of great names missing on the design side – either because they failed to find favour with the judges or because they never entered D&AD in the first place.
But nevertheless, it is an intriguing snapshot of the creative industries since 1962 even though it more accurately mirrors the history of D&AD than the history of the creative industries in the wider sense. Furthermore, the list of the most-awarded brands will provide ammunition to agencies and designers attempting to persuade clients of the worth of what they do. Save for Benson & Hedges, it’s a list of some of the most successful brands in the world.
During its 50th year, D&AD has also launched a new award, the White Pencil, for “a creative idea with the potential to effect real and positive change in the world”. Each time the competition runs, D&AD “will set a brief challenging the creative community to solve a communications problem for a non-profit organisation or established cause. The winning idea will demonstrate the capacity to raise awareness and change behaviour around that cause.”
For its first year, the White Pencil brief is to “grow awareness of and engagement with Peace Day, establishing September 21 as a global, self-sustaining, annual day of peace, when everyone can take action to end conflict in their own lives and in the lives of others.” The deadline is October 24. Full details are here.
Entering agencies and design studios are being encouraged to post a White Pencil Kitemark on their website to show their support and encourage others to enter.
The D&AD/50 Birthday Dinner is on September 18, 2012 at Battersea Evolution, Chelsea Bridge Entrance, Battersea Park, London, SW11 4NJ. For infomration and tickets email firstname.lastname@example.org or call 0800 054 6266
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York’s group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.