D&AD Awards 2014: the winners

A record seven Black Pencils were awarded at D&AD this year, several of them for social or public awareness projects. Here’s our comprehensive round-up of the winners


A record seven Black Pencils were awarded at D&AD this year, several of them for social or public awareness projects. Here’s our comprehensive round-up of the winners


EdenSpiekermann’s Improving Safety and Comfort on Train Platforms project for NS Dutch Railways won Black in Digital Design. It uses a colour-coded LED strip running above a station platform to help guide passengers to the right part of the train. The strip includes information on the different class carriages, as well as where there are free seats available

Also in Digital Design, Finch won Black for The Most Powerful Arm campaign for charity Save our Sons



No surprise that Volvo Trucks The Epic Split from Forsman & Bodenfors is among the major winners – this time in the Online Branded Films category. The entrie campaign also won a Yellow Pencil


Martin Riddiford and Jim Reeves’ GravityLight powers a light source or other electrical device using the power of gravity. A bag filled with rocks or sand generates power as it slowly falls. It was one of two Black Pencils from the White Pencil category (confused?)


The other White Pencil Black Pencil was for the Terre des Hommes Sweetie campaign by LEMZ. The project reportedly helped identify over 1,000 online sexual predators


In Crafts for Advertising, Dentsu Tokyo won Black for Sound of Honda/ Ayrton Senna 1989 in which the driver’s record-breaking lap at the Suzuka circuit was recreated as a sound and light experience


WAX Partnership’s Calgary Society for Persons with Disabilities 2012 Annual Report won Black in Graphic Design. It is bound with a single, central staple in an attempt to convey the difficulties of living with a disability. This is somewhat painfully explained on the D&AD site thus: “Using the insight that ‘being handicapped is hard’ we decided to make the annual hard to read”. Hmmm


This year’s Yellow Pencils are:

The Mac Pro for Product Design

In Writing for Design, McCann Erickson Melbourne won for Phubbing: A Word is Born, for the Macquarie Dictionary


Serial award winners Bloomberg Businessweek chalked up another gong in Magazine & Newspaper Design for a series of covers


Another much-garlanded project, OgilvyOne Worldwide London’s BA Magic of Flying won two Pencils  in Integrated & Earned Media


And it’s no surprise to see Dove Real Beauty Sketches, by Ogilvy & Mather Brazil, picking up a Yellow in the same category

Ogilvy & Mather’s New York office won Yellow for IBM Datagrams, in Crafts for Design. which visualised stats about tennis matches to be shared on social media

In the same category, Stinkdigital won for Luxottica (Ray Ban) Social Visionaries,

As did hat-trick design for glow in the dark story book, Hide & Eek!

And Barcelona-based Mucho won for Nitsa 94/96: El Giro Electrónico. Here’s how they describe the project: “‘Nitsa 94/96: El giro electrónico’, is a documentary that chronicles the beginnings of Nitsa, an iconic nightclub in Barcelona. We were asked to design a limited edition poster to promote the film’s premiere. The visual idea is based on Nitsa’s famous revolving dance floor that the club once featured. In order to create 150 unique posters, we invented a wooden surface that allowed us to turn the paper in a silkscreen machine, printing on a different angle each time. The posters also have a fluorescent colour dot that refers to psychotropic drugs as well as to the proportions of vinyl records. “


A2/SW/HK won for the typefaces it created for The Independent Newspaper redesign (the newspaper itself did not pick up a pencil, however)


Outdor advertising/Ambient
A Yellow for La Voz del Interior, Life Signs by Ogilvy & Mather Buenos Aires in Outdoor Advertising.a road safety campaign from a Colombian newspaper using real crashed cars


Digital Design
Box, Bot & Dolly
“Box explores the synthesis of real and digital space through projection mapping on moving surfaces. The film documents a live performance, captured entirely on camera.”


Press Advertising
The Sunday Times – Rich List, Grey London


Book Design
Nineteen Eighty-Four, Type as Image


Film Advertising Crafts
Hennessy, The Man Who Couldn’t Slow Down, Droga5


Southern Comfort , Whatever’s Comfortable: Karate, Wieden+Kennedy New York


PETA “98% Human”, The Mill/BBDO


Daimler, Chicken, Jung von Matt



Mobile Marketing
Unicef, Food Photos Save Lives, Draftfcb New Zealand



Natalia Project, RBK Communication


Smart Communications, TXTBKS by DDB DM9JaymeSyfu




Colombian Ministry of Defence, You Are My Son by Lowe/SSP3


Amnesty International Trial by Timeline by Colenso BBDO



New Museum, Recalling 1993 by Droga5



Graphic Design
Royal Canadian Mint, Heart of the Arctic by Jam3



Amsterdam Sinfonietta posters by Studio Dumbar


Art On The Underground, Labyrinth by Mark Wallinger by Rose


Whitney Museum of American Art Identity by Experimental Jetset


Wayne McGregor | Random Dance, Mind and Movement by Magpie Studio



Digital Marketing
Delta Airlines, Delta Photon Shower by Wieden+Kennedy New York


Dove, Real Beauty Sketches by Ogilvy & Mather Brazil

Packaging Design
Nippon Design Center, Pierre Hermé Paris
“These three designs were created to package the Ispahan, a macaroon that is one of Pierre Hermé’s most well-known pastries. Using a study of hand-moulding, we designed the packages with smooth joint-free curves and a delicate white texture so that they wrap the Ispahan in a fluid, curvaceous body, as if it were made of dough pressed lightly by a single touch.”

Lidl, Dill – The Restaurant by INGO

“Lidl tried to convince Sweden about the quality in their products. Low price and quality just don’t go together. We built and opened a gourmet restaurant. The British two starred Guide Michelin Chef Michael Wignall was in charge of the cooking. What nobody knew was that ALL food that was used was bought at Lidl, down to the smallest grain of salt. The restaurant, named DILL was open during 3 weeks and fully booked from first day to last.”


Tama Art University, Tamabi by MR_DESIGN
“TAMABI is a nickname for the Tama Art University which is one of the top art schools in Japan. These official advertisements needed to incorporate the university’s slogan ‘MADE BY HANDS’ and principles : the avant-garde, the challenge, and creating something new. We focused on the hand-crafted. We produced many different visuals in a simple format and with a limited selection of motifs. This series consists of about 100 variations. A lot of variations represent the university’s slogan ‘MADE BY HANDS’ and principles. Also we tried to represent the spirit of art and design.”


Harvey Nichols, Sorry, I Spent It On Myself by adam&eveDDB


Writing for Advertising
350 Action, Climate Name Change, Barton F. Graf 9000


Art Direction
Mori Building , Tokyo City Symphony by SIX



Music Videos
Les Télécréateurs, Gesaffelstein Pursuit directed by Fleur & Manu (two Yellow Pencils)



Is Tropical, Dancing Anymore directed by Raphael Rodriguez (NSFW!)



Magazine & Newspaper Design
Series of Moscovskie Novosti newspapers

Crafts for Design
Yoshida Hideo Memorial Foundation, The Beautiful Black List by Dentsu Tokyo
“Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works together for the first time. We named these collectively as the ‘Black List’ and executed the exhibition’s total design. The main theme is that of the whale. We feel its ability to travel the world without boundaries is equal to D&AD’s unparalleled potential for new discovery.”


Further details (including two radio Yellow Pencils) and credits here

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