D&AD Awards: The Gold Rush

Earlier this evening a record six Black Pencils were handed out in an unprecedented act of judicial generosity at D&AD’s 2008 Awards. Apple scooped two (making it the biggest single winner of the coveted Gold Award to date, with six since 1999) and it was a very good year for advertising categories, with The Partners’ Grand Tour initiative for The National Gallery picking up a Gold; and Goodby, Silverstein & Partners and Projector Inc. also winning for online campaigns (no Graphics awards though, of which more here and here). Oh and that Gorilla made a brief appearance as well…

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Earlier this evening a record six Black Pencils were handed out in an unprecedented act of judicial generosity at D&AD’s 2008 Awards. Apple scooped two (making it the biggest single winner of the coveted Gold Award to date, with six since 1999) and it was a very good year for advertising categories, with The Partners’ Grand Tour initiative for The National Gallery picking up a Gold; and Goodby, Silverstein & Partners and Projector Inc. also winning for online campaigns (no Graphics awards though, of which more here and here). Oh and that Gorilla made a brief appearance as well…

Winning Gold in Online Advertising was Projector Inc.’s Uniqlock widget; a downloadable video clock for use on blogs (see CR’s January edition and story here). You can get it here: uniqlo.jp/uniqlock/

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The Partners was awarded Gold in Poster Advertising for its Grand Tour campaign for The National Gallery, which saw copies of famous artworks appearing on the streets of London.

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Apple did well, securing a black pencil in Product Design for both its latest version of the iMac and, predictably, the iPhone.

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Goodby, Silverstein & Partners’ Milk: Get the Glass online game won Gold in the Websites category. The aim of the “advergame” was to help the Adachi family to steal milk from Milkatraz island. Have a go youself, here: gettheglass.com

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And finally, Fallon London’s Gorilla commercial for Cadbury’s won a Gold in TV and Cinema Advertising. Well deserved and no surprise, really – we saw that one “coming in the air tonight”. *Sorry*

One question: do so many Golds devalue the currency?

More from CR

Tax-Factor

Tax disc holder by Sir Peter Blake. Yep – that’s right – a tax-disc holder
They’re a little bit tacky and verging on the ridiculous, but these tax disc holders add a sprinkling of creative spice to the dreary necessity – and otherwise creative blackhole – that is car tax. And among a new range from Pretty Taxing are some new designs by artists Sir Peter Blake, Mat Collishaw and Ian Munroe.

CR Annual: the winners

The May issue of Creative Review (above) features 100 pages of work selected for this year’s Annual. The very best of those make up our Best In Book section: details of the winners here…

The Sweet Sound of Success

Still from the Ode To Ford ad written by Ogilvy London and directed
by Noam Murro. Now the victim of a rather funny YouTube-hosted spoof
In this day and age, it’s never been easier to doctor audio or visual material with tools on our computers. When we posted up the latest Cadbury’s ad from Fallon (that features a host of airport vehicles racing each other to the soundtrack of Queen’s Don’t Stop Me Now) a few weeks ago – almost immediately people responded by posting links to spoof films or versions with soundtracks tweaked for maximum hilarity. On one hand spoofs are made to poke fun at an original piece of work – but on the other, they acknowledge the original as a valid cultural reference point. So you could say, you know you’ve made it when your work is spoofed or parodied…

Stag Scaffolding Sculpture

Stag Scaffolding Sculpture by Ben Long at Oakmayne building site, Elephant Road, London SE17 1LB
Standing at a height of 35ft, in a dormant building site in south London, is artist Ben Long’s latest creation made entirely from conventional scaffolding components. Stag is part of an ongoing multi-disciplinary project, Great Travelling Art Exhibition, which also includes Long’s finger-drawings made in the dirt on the rear shutters of haulage trucks.

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Graphic Designer

International Institute for Applied Systems Analysis
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Integrated Designer

Centaur Media