How will D&AD and the Guardian’s new festival of creativity impact the industry… and Cannes?

D&AD and The Guardian have announced plans for a “global festival of creativity” to launch in London in 2019. We examine the potential of the partnership and how it might impact a certain event in the South of France

By

Earlier this week, D&AD and Guardian Media Group announced their plans to join forces on a new global festival to celebrate the power of creativity, launching in 2019. According to a joint announcement, “the festival will bring together business leaders with the world’s foremost thinkers, practitioners and emerging talent from across the creative and cultural sectors – including design, film, advertising, gaming, music, fashion and architecture”.

Latest from CR

More from CR

Adam Morse on his journey to directing

Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent

The Monthly Interview: Glenn Kitson

In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same

Image shows the text-based design on the cover of the book On NFTs by Robert Alice, and a metal hard-case, on a bright blue background. The spread features

What happened to NFTs?

Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments

Opening Line

Why brand language matters

Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines