How will D&AD and the Guardian’s new festival of creativity impact the industry… and Cannes?

D&AD and The Guardian have announced plans for a “global festival of creativity” to launch in London in 2019. We examine the potential of the partnership and how it might impact a certain event in the South of France

Earlier this week, D&AD and Guardian Media Group announced their plans to join forces on a new global festival to celebrate the power of creativity, launching in 2019. According to a joint announcement, “the festival will bring together business leaders with the world’s foremost thinkers, practitioners and emerging talent from across the creative and cultural sectors – including design, film, advertising, gaming, music, fashion and architecture”.

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