The New Blood awards scheme is open to all students, recent graduates and 18-23-year-olds. 17 briefs have been launched this year and as always, there’s a mix of digital, advertising and design projects.
John Lewis is looking for entrants to create an Autumn window display for its flagship store on London’s Oxford Street; Dr Martens is looking for a rebellious radio campaign; Dazed, for a series of 15-second films that embody independence and Crimewatch, for a new digital platform that will enhance the show’s presence online and deliver content in between episodes. DesignBridge, meanwhile, is asking entrants to create a new beauty brand that challenges clichéd representations of gender.
Other organisations taking part include Amnesty International, WWF, The Telegraph, TOMS, Newsworks, Nationwide, Shutterstock, Monotype, Desperados, Ford, Adobe and D&AD, and you can see a full list of briefs and guidelines here.
Winning work will be selected by a panel of judges and awarded a wood, graphite, yellow, white or black pencil. Black, white and yellow pencil winners will have their work featured in the D&AD Annual and all winners will be invited to apply for a place on the New Blood Academy, a two-week programme of talks and workshops.
Entries cost £20 or £15 for Education Network Members and the deadline for submissions is Wednesday March 16. Winners will be announced at an awards ceremony in July.
For details, see dandad.org