D&AD New Blood 2016: The briefs

D&AD has announced the briefs for its 2016 New Blood Awards, with assignments from John Lewis, Dazed, Crimewatch, Dr Martens and more…

The New Blood awards scheme is open to all students, recent graduates and 18-23-year-olds. 17 briefs have been launched this year and as always, there’s a mix of digital, advertising and design projects.

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Arts University Bournemouth student Hilda Kortei’s playful text-based identity for Croydon Council, which aims to celebrate the area’s diversity, was awarded a white pencil this year. Lead image (top): Kingston graduates Anna Barton, Sam Smith and Louise Delves’ musical poster for XL Recordings, which received a black pencil in 2014

John Lewis is looking for entrants to create an Autumn window display for its flagship store on London’s Oxford Street; Dr Martens is looking for a rebellious radio campaign; Dazed, for a series of 15-second films that embody independence and Crimewatch, for a new digital platform that will enhance the show’s presence online and deliver content in between episodes. DesignBridge, meanwhile, is asking entrants to create a new beauty brand that challenges clichéd representations of gender.

Other organisations taking part include Amnesty International, WWF, The Telegraph, TOMS, Newsworks, Nationwide, Shutterstock, Monotype, Desperados, Ford, Adobe and D&AD, and you can see a full list of briefs and guidelines here.

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Ben Silverton & Sidney Lim, from Central Saint Martins, were awarded a yellow pencil in 2015 for BBC Surge, a social news platform which allows users to boost content by voting on it, and orders news in response to what people are talking about and sharing most online

Winning work will be selected by a panel of judges and awarded a wood, graphite, yellow, white or black pencil. Black, white and yellow pencil winners will have their work featured in the D&AD Annual and all winners will be invited to apply for a place on the New Blood Academy, a two-week programme of talks and workshops.

Entries cost £20 or £15 for Education Network Members and the deadline for submissions is Wednesday March 16. Winners will be announced at an awards ceremony in July.

For details, see dandad.org

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