Titled #DearMrHousingMinister, the Black Pencil winner was created by Naomi Taylor, a graduate from the School of Communication Arts 2.0. The campaign addressed the Housing Minister (then Dominic Raab) directly about the UK’s crisis in social housing and the effects of regeneration via posters, a letter citing stories of various people affected, a film and a hashtag.
“#DearMrHousingMinister offers a fresh perspective to an old problem and is a worthy winner for this year’s awards,” says Tim Lindsay, CEO of D&AD. “It embodies what a New Blood Pencil is all about. It also speaks to the important role of creative thinking as a powerful tool for change. Congratulations to all of this year’s winners. Looking at the quality of work, I’m confident that the future of our industry is in capable hands.”
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