D&AD New Blood campaign

This year is the tenth anniversary of D&AD’s New Blood show. A new poster campaign featuring leading industry types hopes to draw a crowd

Graham Fink being photographed by Nadav Kander

This year is the tenth anniversary of D&AD’s New Blood exhibition, which showcases graduate talent. To help promote the show, and encourage students and industry folk to register to attend it, LBi commissioned Nadav Kander to photograph a selection of design and advertising’s most charismatic characters for a series of posters. Each of the portraits appears under the slogan ‘I’ll Be There’.

Neville Brody

The posters have been sent out to both students and people working in the design and ad industries, and also encourage the recipients to take their own photos and upload them to the D&AD New Blood website. The New Blood exhibition will take place at the Olympia National Hall from June 29-July 1.

Simon Waterfall

Caroline Pay

Mark Waites

Morag Myerscough

Graham Fink

Nadav Kander

UPDATE: A lot of people have alluded to the accompanying website for this campaign where people are encourgaed to show their comment to the next generation of talent by pledging to attend the show and uploading a picture – it can be found here

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