D&AD New Blood: Digital Design

A look at the Yellow Pencil-winning digital projects from this year’s D&AD New Blood Awards, including a digital banking app for Nationwide, a Whatsapp service for Crimewatch and a news platform for The Telegraph that allows readers to interact with experts

Talk about crime

Catherine Crocker has devised a Whatsapp group for BBC show Crimewatch which offers free and confidential advice to victims and witnesses of crime.

After adding Crimewatch to their contacts, users can text details of crimes they’ve witnessed or experienced to receive a message explaining how to report the crime, plus a link to further information and advice.

The project aims to reduce the number of crimes that go unreported each year. Additional features include group chats where users can speak with support charities and other victims/witnesses and a location service which provides users with details of crimes or wanted criminals in their area:

Creative: Catherine Crocker
College: Duncan of Jordanstone College of Art and Design

Nationwide for Messenger

Nationwide for Messenger uses Facebook’s Messenger app to provide a digital banking service for 16-25-year-olds.

Nationwide Messenger 2

Users can check their balance, make group or individual payments, get a breakdown of their spending (complete with emojis) and instantly freeze lost cards.

Creative: Jordan Amblin
College: University of South Wales

YouTube stock exchange

Nationwide’s YouTube stock exchange aims to educate young people about investments and the importance of saving. The service allows content creators on YouTube to float their channel on a digital stock exchange. Nationwide account holders can then buy, trade and sell shares in that channel and earn a percentage of the ad revenue generated. In return, content creators receive money to make better videos, with the aim of increasing the value of shares in their channel.

Creatives: Lukas Bruhn, Aditya Sunilkumar, Hana Ovcina, Ryan Leckie
Tutor: Niklas Frings-Rupp
College: Miami Ad School Hamburg
The Telegraph Wire

The Telegraph Wire is a digital platform that connects readers with experts in particular subject areas. Experts log on to the platform at the same time as articles are posted to answer questions and provide additional information about issues raised in the story. Users can also search through an archive of previous conversations

Creative: Matthew Churchill
Tutor: Bryan Clark
College: Falmouth University

It’s Brave That

A proposed one-week takeover of It’s Nice That, showcasing courageous creative projects which aim to make a positive difference. The project also includes an interactive ad campaign, an events programme and a partnership with Kickstarter to champion brave projects which might otherwise go unnoticed:

Creative team: Harry Grundy, Edward Goodger, Calum Ray, Jackson Iredale
Tutors: Kieran O’Connor, Zelda Malan
College: Kingston University

Turning brand identity into user experience

Julia Baulin’s brand identity for Adobe Creative Cloud aims to make the software suite more accessible and useful. A keyboard shortcut (CC) brings up the Creative Cloud media library, allowing users to easily save colours and images, while an interactive cloud logo replaces the cursor and loading symbol in applications.

Creative: Julia Baulin
Tutor: Sam Bannister
College: Westerdals Oslo School of Arts Communication and Technology

See all of this year’s winning entries here.

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