D&AD announced the winners of its annual Student Awards this week. Here’s our roundup of Yellow Pencil winners…
In the Advertising category, Fernando Barcelona and Juan David Manotas of Miami Ad School won a yellow pencil for their response to a brief for Internet Explorer 9. The duo came up with the notion of “sorbing” – where users phones note locations visited or passed during a daily routine, then offered users a host of exploration options next time they used Internet Explorer. See more at dandad.org/awards/student/2012/
Adam Gäfvert, Fredrik Broander and Jesper Stein of Beckmans College of Design also won a pencil for their Internet Explorer 9 work. Their concept was to reward users who tagged visited sites or pages as having the potential to be popular. The more popular one of your tagged sites becomes, the higher you soar up the ratings, possibly to become a Top Explorer, thus encouraging people to explore more online. More info here.
Chris Nuelle of The Arts University College at Bournemouth answered a Channel 4 brief with this entry (above) to win a pencil.
…and Stephen Pierce from University of Ulster also won a pencil for his “The best is yet to come” campaign for Channel 4. More info at dandad.org/awards/student/2012
Louise Flanagan and Naomi Hodgson from University of Central Lancashire answered a brief by Pitch & Sync to win a pencil. Their idea was to create visual metaphors for music using objects associated with various different brands – to highlight that P&S can make music for any brand.
See more executions from the campaign here.
Norhumbria University student Steven Kelly also answered the Pitch & Sync brief but took a very different approach – creating a series of video mash ups, overlaying crazy, inappropriate and unexpected music over kids TV clips. There’s a particularly good one of Sooty and Sweep having a rave. See all three films at dandad.org/awards/student/2012
In the Open Advertising category, Matthew Kern and Westley Taylor of Miami Ad School won a pencil for their Aviva entry that encouraged people to save (above).
From Singapore’s Chatsworth Media Arts Academy, Amelie Kam Pei Wen, Andy Dexiang Xu, Fleur Vella, Goh Ting Yu and Violaine Hernery picked up one of two pencils awarded in the advertising Open Brief category for their Peace One Day campaign. Watch their entry film here.
Martin Headon and Olly Wood from the UK picked up the other for their Peace Day campaign. Watch their film here.
A Digital Advertising pencil was awarded to Claire Stokes and Christina Smith of the University of Lincoln for their Top Fans campaign (screen grab above) encouraging users of Spotify and Facebook to play their favourite song more than anyone else to earn Top Fan status. More here.
Haley Cole, Laura Cabello Molina, Marina Ricciardi, Olimpia Muñoz and Clare Eiluned Prowse of Miami Ad School also picked up a Digital Advertising pencil for their Guilty Pleasure Facebook app which you can check out here.
A third Digital Advertising pencil was awarded to Caroline Ekrem and Sara Marie Hodnebo of Norway’s Westerdals School of Communication for their Friends FM idea. View their entry film here.
A yellow pencil for Digital Design was won by five students of Simon Fraser University for their campaign for Windows Phone. Justin Lim, Kenneth Au-Yeung, Stanley Lai, Yu-Chuan (Felix) Lai, and Sarah Fung combined forces to answer the brief to “create a forward thinking multi-screen experience that can make a significant impact to the user’s personal or professional life.”
See more here.
For graphic design, three students from Beckmans College of Design in Sweden won a pencil. Elin Mejergren, Josefin Janson and Nicole Kärnell responded to a brief set by Pentagram. More info and images here.
Two illustrators won a pencil each for illustrations created in response to a brief set by Little White Lies magazine to create a striking cover image:
Above is Norwich University undergraduate Rupert Smissen’s cover illustration, and below is the cover created by Francesca Hotchin of the University of Leeds:
In Moving Image, Yana Mironova, Lidia Velles and Zhanna Nosova of the Higher School of Art and Design in Russia won a pencil for their film (still shown above) made in response to a brief by HP in which a girl talks to camera about her relationship with her laptop. Watch the film here.
Martin Craster of the University of Salford also picked up a pencil in the Moving Image category for his very different take on the HP brief (still shown above). Watch the film here.
Hwasoo Shim and Jay Jung Hyun Yeo of LCC picked up a pencil in the Branding category for their identity system created for London entitled The City. See more here.
One Packaging Design pencil was won by Melissa Preston of Edinburgh Napier University for her WLTM whisky packaging (above). More images and info here.
Michael Skachkov from Russia picked up a pencil for Photography for his project featuring models wearing fabricated “skin suits”. See more here.
Also picking up a Photography pencil, Eason Page (City University Hong Kong) took a series of images of vertical structures such as the two shown above. See more here.
A pencil for Intergrated Communications was awarded to Arina Kisleva and Kseniya Apresyan from Russia for their Maket School campaign which can be viewed here.
And finally, new in this year’s student awards is the Make Your Mark category for which D&AD asked students: “how are you going to stand out from the crowd?”. Three pencils were awarded, one went to Joy Ayles from the University of Salford (see her entry film here) and the other went to Kyle Jacobson and Chad Goddard from Vega, The Brand Communications School in South Africa for their box of 50 engraved anti-procrastination pencils (below). See more here.
To see all of the Student Awards winners, visit dandad.org
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